"A Taste for Investment"
An invitation to a Wine Experience which clients accept and actually turn up.
Let’s be honest: the corporate calendar is full of events nobody really wants to attend.
- “Networking drinks” that feel awkward.
- Dinners where a chunk of the RSVPs vanish an hour before the event.
- Hospitality that falls flat, no matter how good the venue or the wine.
That’s where "A Taste for Investment" comes in. It is a Lunzer Wine experience designed not just to impress, but to engage guests in the unregulated and diverse world of Wine Investment. This is a space which is often misrepresented and distorted by so called 'investment advisors' who are often simply Merchants pushing their wares.
There are many column inches written on the subject of wine investment and it's potential returns, frequently written by the merchants trying to entice you. We adhere to a calm, feet on the ground approach to this fascinating subject, which is echoed in some detail in this interesting analysis by The Luxury Playbook
Led by wine expert and raconteur Peter Lunzer, this high-level event combines the elegance of a fine wine consumption with the intrigue of investment insight. What Peter offers is an untarnished view as a consultant
With over 35 years in the wine world and £88 million successfully invested on behalf of private individuals and institutions, Peter brings rare credibility to this topic without ever taking himself too seriously.
Why it works:
Because it’s different...
Guests aren’t “sold to”, they’re simply invited into a story.
We serve wines with investment potential, and explain (glass in hand) why some wines are destined to rise in value and why others are not.
It’s about legacy, scarcity, provenance… and pleasure.
It’s also a brilliant way to talk investment without a slide deck.
Who it’s for:
• Wealth managers and private banks
• Strategic partner dinners
• Board-level entertaining
• Conference breakouts or off-sites
• Virtual or hybrid events for remote teams or global clients
Whether in a Central London dining room or over Zoom with four elegant half bottles delivered to each guest, A Taste for Investment never fails to surprise, entertain, and elevate the occasion.
This isn’t just wine tasting. It’s client hospitality that cuts through the noise and gets people to say yes.
Let’s raise a glass to that...!
