Lunzer Wine Investments
Lunzer Wine Investments
Where advanced technology meets proven market expertise.
Fine wine has emerged as one of the most compelling alternative assets of the past two decades. Its stability, scarcity and global demand make it uniquely positioned to deliver strong long-term returns, even in turbulent economic climates.
Lunzer Wine Investments is powered by WineFi, combining an advanced, data-driven investment platform with more than thirty years of Peter Lunzer’s specialist market experience. WineFi delivers transparency, analytics and intelligent portfolio construction, while Peter brings a proven track record with more than £88 million invested successfully to date.
Together, they offer a smarter, more confident route into fine wine investment.
Two Ways to Invest
With our 35 years' experience in the wine industry and extensive knowledge of the fine wine market, Lunzer Wines is perfectly positioned to advise clients on their portfolios.
We know how to pick out investment grade wines with potential. We devote a lot of time to working out which wines are likely to rise in value, and - just as importantly - when those price changes are most likely to happen.
It's important to us to work with transparency and integrity, keeping in close contact with our clients so that they feel well-informed. We offer honest and realistic advice, whilst using all our expertise to help you capitalise on strong returns.
Whether you're a seasoned collector or just getting started, our services are designed to help you make the most of your investment. We can provide advice in the following areas:
1. Individual Fine Wine Portfolios
A fully managed and professionally constructed wine investment strategy.
WineFi’s technology determines the wines selected for your portfolio using advanced analytics, market performance and
your risk profile. Investors do not select individual wines themselves.
Selections are designed to reflect the underlying investment strategy and are supported by Peter’s insight into producers, vintages and long-term value.
Ideal for:
- Investors seeking a professionally
managed portfolio
- Long-term capital appreciation
- Private clients, advisers and family offices
- Anyone who prefers guided investment rather than selecting wines individually
2. WineFi 🍷 Syndicates
A curated, ready-made fine wine investment solution.
Syndicates provide diversified exposure from day one within a clearly defined investment theme. They offer a simple,
hands-off way to enter the market at a lower entry point with immediate diversification.
Ideal for:
- New investors exploring fine wine as an asset
- Anyone wanting instant diversification
- Hands-off, low-maintenance investment
- Investors interested in themed wine strategies
Why Fine Wine Works as an Alternative Asset
- Low correlation with traditional markets
- Strong and stable long-term performance
- Scarcity-driven global demand
- A tangible, insurable and enjoyable asset
- Resilience during inflation and economic uncertainty
What Peter Brings to Investors
- More than 30 years of specialist wine investment experience
- Over £88 million invested successfully to date
- Deep understanding of producers, regions and vintage variation
- Expertise in identifying long-term value and managing downside risk
- A disciplined, pragmatic and market-led approach
The WineFi 🍷 Advantage
- Advanced technology guiding wine selection and portfolio construction
- Transparent market data and pricing
- Real-time reporting and performance analytics
- Access to a globally diversified wine universe
- Simple and intuitive investor experience
- Syndicates offering low-entry participation and immediate exposure
A Shared Philosophy
At the center of Lunzer Wine Investments is a simple belief:
Fine wine investment should be intelligent, transparent and grounded in genuine expertise.
Powered by WineFi 🍷 and guided by Peter Lunzer, investors can now approach the fine wine market with clarity, confidence and long-term strategic insight.
Wine selection and advice
We can help you choose the right wines for your collection, based on your budget and investment goals.
Storage and transportation
We can provide guidance on how to store and transport your wine, to ensure it stays in perfect condition.
Investment planning
We can plan your long-term wine investment portfolio, to help maximise returns over the course of years.
Store wines in your own account
Beware - some wine investment companies will want to store your wines in sub-accounts under their name. This effectively makes you relinquish security and control over your investment. If you don't fancy keeping your assets in your own wine cellar, we assist you to open a storage account under your name, to which you are the sole signatory.
We use Nexus, who provide perfect temperature and humidity profiles for the slow maturing of fine wines. Nexus franchises are all in bonded warehouses - meaning duty and VAT does not have to be paid on the purchase price. Nexus are always upfront about expected storage costs, and we take this into account for your expected ROI.
Wine investment for tax purposes
Wine can be a tax-free investment - but only sometimes. Beware of wine investment companies claiming that this is always the case! Most transactions by an investor in fine wine will be subject to capital gains tax. Wines are generally considered to be a 'wasting asset', where they are unlikely to be drinkable after 50 years, so they may be considered exempt from CGT however, only up to a transaction value of £6,000... We can provide advice on navigating this aspect of fine wine investment.
