Rethinking Corporate Entertainment: Why Wine Experiences Work

When most people think of corporate entertaining, they picture formal dinners or stiff networking drinks where conversations feel forced and the wine list is a background detail. But what if the wine was not just a drink in the glass, but the spark that transforms the whole event?

At Lunzer Wine, we believe the right wine experience can turn any gathering, whether ten people around a private dining table or a hundred guests in a grand hall, into something genuinely memorable.

Small and Intimate

For smaller dinners, Peter Lunzer hosts as though welcoming guests into his own dining room. Stories, humour and decades of experience make the wines come alive, weaving culture, history and anecdotes into every pour. Guests relax, laugh, and discover; it feels more like a dinner party with a generous friend than a tasting.

Larger Networking Events

Even at larger receptions, the Lunzer Way cuts through the noise. Picture 100 people standing with four carefully chosen wines, each paired with two beautifully crafted canapés. The host interrupts briefly at just the right moment, bringing the room together with a story about the wines and the marriage of food and wine. Far from a lecture, it is an engaging pause that guests welcome, sparking conversation and giving everyone a shared experience to remember.

And the feedback speaks for itself:

“The event was a huge success, I’ve had floods of positive feedback, in particular about you, Peter!

My favourite comment from one of our guests was:
“The format worked very well and not being on a table allowed the freedom to mix. Peter Lunzer was hugely entertaining and very informative. ‘Complexity’ and ‘minerality’ will be used liberally when I come across wine bores in the future.”
Amy Blyszko, Marketing Manager, Eversheds Sutherland

The Shift in Corporate Entertainment

The trend is clear: people are moving away from wine snobbery and lectures towards unpretentious, generous, story-driven experiences. Corporate entertaining today needs to feel warm, inclusive, and interactive, guests want to learn, but also to laugh, connect, and be surprised.

This is what Lunzer Wine creates, whether through:

• The Lunzer Dining Club: intimate ticketed dinners in London’s most beautiful venues.

• Bespoke Corporate Events: tailored experiences designed to bring your strategy, values or guest list to life.

• Let Us Show You: a relaxed in-office tasting, where Peter or one of our senior hosts visits your team with a bottle or two to demonstrate the Lunzer Way first-hand.

The Lunzer Way:

Our philosophy is simple: do not just host an event, create an experience people talk about. Whether your goal is to deepen client relationships, thank colleagues, or make a first impression, wine becomes the perfect medium for connection.

Rather than tell you, we’d love to show you. Peter, or one of our senior hosts, can visit your offices with a couple of bottles for a relaxed mini Lunzer wine experience. No sales pitch, just stories, anecdotes and a taste of how we bring events to life.

👉 To book, email peter@lunzerwine.com or call 07768 154848.