Beyond Wine: The Art of Connection in Corporate Hospitality
The world of wine has changed. No longer the domain of hushed reverence and exclusive tasting rooms, today’s wine experiences are built on inclusivity, engagement and, most importantly, connection.
In the realm of corporate hospitality, where meaningful interactions define success, wine has evolved into more than just a beverage. It’s a powerful tool for fostering relationships, sparking conversation, and creating unforgettable moments. At Lunzer Wine, this isn’t a trend we’re following; it’s the very foundation of what we do.
For decades, Peter Lunzer has been on a mission to debunk the snobbery of the wine world and make wine something everyone can enjoy. Whether at a corporate event, a private dinner, or through one of our innovative virtual experiences, we invite people to trust their own judgment, engage their senses, and have fun with wine. Because at the end of the day, only you can decide what you like.
A New Era of Corporate Hospitality
As younger generations reshape the wine industry, their values—authenticity, interaction, and storytelling—are driving major changes in corporate entertaining.
Rather than a rigid experience led by an expert dictating the “right” way to taste wine, today’s guests seek:
✅ Immersion, not instruction – They want to be part of the experience, not just listen to facts.
✅ A journey, not just a tasting – Personal stories & anecdotes, cultural connections, and a large portion of humour make wine events more memorable.
✅ Curiosity over conformity – Gone are the days of sticking to familiar labels; today’s guests embrace discovery.
✅ A catalyst for connection – Wine should be a magnet that brings people together rather than intimidate them.
At Lunzer Wine, we have always championed these ideas. Wine is an invitation to explore, not a test to pass.
Bringing Wine to Life: The Lunzer Way
“Edutainment” & Enlightenment: A Signature Approach
We don’t just educate; we enlighten and entertain. Peter Lunzer’s gift lies in making wine relatable, memorable, and fun. His passion, expertise, tongue-in-cheek humour, sharp wit, and generosity make every event engaging and dynamic.
Wine isn’t presented as a rigid subject; it’s an adventure filled with stories, quotes, and unexpected twists.
Virtual Wine Experiences That Bring People Together
Our corporate hospitality offerings extend beyond traditional events, with virtual wine experiences designed to connect teams and clients across the globe. Whether for team building, client engagement, or leadership retreats, these sessions are interactive, inclusive, and above all, entertaining.
🍷 Wine Competitions for Teams – A fun, interactive tasting challenge that gets teams engaged and talking.
🌍 Posh Picnic at Home – A beautifully curated experience delivered to your guests’ doors: four half-bottles of wines paired with a selection of foods designed to enhance the flavours. This allows participants to explore pairings in real-time with Peter’s guidance.
💻 Bespoke Virtual Tastings – Fully tailored sessions, from regional deep dives to blind tastings that spark curiosity and conversation.
Wine as a Journey, not a Destination
Every corporate event with Lunzer Wine is crafted like a story, taking guests on a journey of discovery. Peter weaves in fascinating historical anecdotes, shares personal experiences from his many years in the world of wine, and introduces guests to a myriad of wines beyond the usual suspects.
His philosophy? You don’t need to spend a fortune to drink extraordinary wine. With the right knowledge (and a bit of insider information), you can find incredible wines at surprisingly affordable prices.
Why This Matters for Corporate Hospitality
With businesses seeking fresh, engaging ways to connect with clients and teams, traditional corporate entertaining no longer fits the bill. Wine events should be:
✨ Interactive – Encouraging discussion, exploration, and personal discovery.
✨ Approachable – Free from intimidation or pretension.
✨ Engaging – Creating lasting memories through storytelling and laughter.
✨ Inclusive – Designed for all levels of wine knowledge, from beginners to enthusiasts.
✨ Unmissable – “The art of successful invitation” - Invitations are the key to enthusing guests to accept AND turn up.
At Lunzer Wine, our events are built around these values. Whether hosting an exclusive dinner, a large corporate event, or a virtual tasting, we create unforgettable corporate hospitality experiences that bring people together.
The Future of Wine & Corporate Entertaining
The trends shaping today’s wine world—storytelling, inclusivity, and shared experiences—have always been at the heart of Lunzer Wine. Peter’s lifelong mission to debunk wine snobbery and make wine accessible to all is now more relevant than ever.
If you’re looking for a fresh take on corporate entertaining, one that inspires, enlightens, and connects, we invite you to explore the world of Lunzer Wine.
Join Us on a Wine Journey Like No Other
At Lunzer Wine, we don’t just taste wine - we drink it, share it and use it as a catalyst for sparking conversations. Whether it’s a wine competition, a bespoke corporate event, or our exclusive virtual ‘posh picnic at home’, we bring people together through wine, storytelling, and connection.
📩 Get in touch today to book a bespoke corporate wine experience!
Call 020 7060 6820 email peter@lunzerwine.com
